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Loops

Send product, marketing, and transactional email from one platform

emailmarketingtransactionallifecycle
Websiteloops.so
CategoryEmail & forms
PricingFreemium
Card requiredNo
← ← Back to directoryGo to Loops ↗ ↗

ABOUT

What is Loops?

Loops is an email platform for SaaS teams that combines product, marketing, lifecycle, and transactional email. Its contacts and events model, API, and workflow builder let developers connect application activity to targeted messages without stitching together several email products. It is aimed at teams that want a focused developer workflow rather than a general-purpose marketing suite.

BEFORE YOU SIGN UP

What you should know

✓
One platform for lifecycle emailLoops brings product, marketing, and transactional messages into the same contacts, events, and workflow system.
✓
Developer-oriented APIThe contacts and events APIs provide a direct way to connect signup, activation, billing, and other product events to email workflows.
△
Free plan includes brandingThe free tier includes all features but adds a small Powered by Loops footer to sent emails.
✕
Paid pricing follows contact countPaid plans are based on subscribed contacts, so the cost can grow with the audience even though paid sending is not separately capped.

COMMUNITY

From the forums

Public discussion about Loops is still limited compared with older email providers. GitHub integration requests and issues show SaaS developers evaluating it for lifecycle and transactional email, while the concerns that surface most often are how contact-based pricing grows and whether the free send allowance is enough.

— Community sentiment · Reddit

💬Discuss on Reddit ↗

SEE ALSO · Email & forms

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ABOUT US

Honest, independent, no fluff.

No paid placements. Just a clear look at what this does, what it costs, and what to know before you commit.

Read more→

FAQ

Questions, answered.

What does the Loops free plan include?＋

It includes up to 1,000 subscribed contacts and 4,000 email sends per month, with a 10 emails-per-second rate limit and all features. Free emails include a small Powered by Loops footer.

Can Loops send transactional email?＋

Yes. Loops supports product, marketing, lifecycle, and transactional email from the same platform, using contacts, events, and workflows.

Does Loops require a credit card?＋

No. The official pricing page says the free plan can be started without a credit card.