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Ahrefs Web Analytics

Simple, cookie-free website analytics with AI traffic, funnels and SEO context from Ahrefs.

privacyweb
Websiteahrefs.com
CategoryAnalytics
PricingFreemium
Card requiredNo
← ← Back to directoryGo to Ahrefs Web Analytics ↗ ↗

ABOUT

What is Ahrefs Web Analytics?

Ahrefs Web Analytics is a cookie-free, privacy-first analytics tool built by the SEO tools company Ahrefs. It tracks pageviews, visitor stats and AI search traffic without requiring GDPR cookie banners. The tool is designed for website owners who already use Ahrefs for SEO and want lightweight analytics alongside their keyword research.

BEFORE YOU SIGN UP

What you should know

✓
Cookie-free trackingNo GDPR banner or cookie consent needed. Data is collected via a lightweight first-party script.
✓
AI search traffic breakdownReports show how much traffic comes from AI-powered search engines like ChatGPT and Perplexity.
△
Limited to basic metricsNo session recordings, heatmaps, or real-time dashboards. Best used alongside a fuller analytics suite.
✕
Tied to Ahrefs ecosystemAnalytics requires an Ahrefs account. Users without a subscription see limited dashboard features.

COMMUNITY

From the forums

Discussions on r/SEO are generally positive, with users praising the zero-cookie approach and the AI traffic breakdown feature. Some users note the dashboard is less polished than Google Analytics or Fathom. The tool was initially met with skepticism due to Ahrefs past crawler controversy, but sentiment has improved over time.

— Community sentiment · Reddit

💬Discuss on Reddit ↗

SEE ALSO · Analytics

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ABOUT US

Honest, independent, no fluff.

No paid placements. Just a clear look at what this does, what it costs, and what to know before you commit.

Read more→

FAQ

Questions, answered.

Is Ahrefs Web Analytics really free?＋

Yes, the tool is free with an Ahrefs account. You get up to 1 million events per month per verified project with no credit card required.

Does Ahrefs Analytics use cookies?＋

No, tracking is completely cookie-free. It uses a first-party script that does not set cookies or collect personal data.

How does Ahrefs Analytics compare to Google Analytics?＋

Ahrefs is simpler and privacy-focused with no cookies, but offers fewer features like no real-time data, funnels, or session replays.