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Amplitude

Digital analytics for user journeys, behavior and product experiments.

productjourneys
Websiteamplitude.com
CategoryAnalytics
PricingFreemium
Card requiredNo
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ABOUT

What is Amplitude?

Amplitude is a product analytics platform that helps teams understand user behavior through events, funnels, cohorts and retention analysis. It is commonly used by product managers and growth teams to track feature adoption and optimize the user journey. The platform also includes session replay and feature flag capabilities.

BEFORE YOU SIGN UP

What you should know

✓
Powerful cohort and funnel analysisSegment users by any property and visualize conversion funnels with minimal setup.
△
Generous free tier limitsUp to 50,000 monthly tracked users is enough for early-stage products and MVPs.
✕
Expensive paid plansPricing scales quickly with tracked users. Many teams report multi-thousand-dollar bills after a few hundred thousand users.
✕
Steep event taxonomy learning curveNew teams often struggle with event naming and property structure, leading to dirty data that is hard to clean later.

COMMUNITY

From the forums

Amplitude has strong adoption among SaaS product teams on Reddit. Users praise the cohort analysis and retention charts for being intuitive. Common complaints center on the pricing model after the free tier, which many describe as expensive and the complexity of event taxonomy setup.

— Community sentiment · Reddit

💬Discuss on Reddit ↗

SEE ALSO · Analytics

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ABOUT US

Honest, independent, no fluff.

No paid placements. Just a clear look at what this does, what it costs, and what to know before you commit.

Read more→

FAQ

Questions, answered.

Is Amplitude free for startups?＋

Amplitude has a free Starter plan (up to 50k tracked users/month). There is no special startup program but the free tier covers early-stage needs.

How does Amplitude compare to Mixpanel?＋

Both are product analytics leaders. Amplitude is often preferred for retention and cohort analysis; Mixpanel excels in funnel building and user flows.

What is the difference between Amplitude and Google Analytics?＋

Amplitude focuses on user-level product behavior (events, funnels, retention), while Google Analytics is primarily session and pageview oriented for marketing.