Umami

Clean, privacy-minded website analytics with straightforward reports.

privacyweb
Websiteumami.is
CategoryAnalytics
PricingFreemium
Card requiredNo
Open sourceYes
← ← Back to directoryGo to Umami ↗ ↗

ABOUT

What is Umami?

Umami is an open-source, privacy-focused website analytics platform that provides simple, clean reports on pageviews, visitors, referrers and events. It can be self-hosted or used via the Umami Cloud service. The platform is designed for website owners who want lightweight analytics without cookies or third-party tracking.

BEFORE YOU SIGN UP

What you should know

✓
Cookie-free and privacy-firstNo personal data collection, no cookies and no GDPR banner required for basic analytics.
✓
Clean and minimal interfaceDashboard shows essential metrics without clutter. Navigation is simple compared to Google Analytics.
△
Self-hosted or cloud optionChoose self-hosting for infrastructure control, or use Umami Cloud. The Hobby cloud plan is limited to one website and 100k events/month.
✕
Limited advanced featuresNo session recordings, heatmaps, funnels, or cohort analysis. Suited for basic traffic monitoring only.

COMMUNITY

From the forums

Umami is well-liked on r/selfhosted for its minimal footprint, clean UI and cookie-free approach. Users frequently recommend it as a self-hosted alternative to Google Analytics. Criticisms include the limited reporting depth compared to Matomo or Fathom and the cloud free tier having relatively low event caps.

— Community sentiment

💬Discuss on Reddit ↗

SEE ALSO · Analytics

Alternatives to Umami

Ahrefs Web Analytics

Freemium

Simple, cookie-free website analytics with AI traffic, funnels and SEO context from Ahrefs.

Amplitude

Freemium

Digital analytics for user journeys, behavior and product experiments.

Axiom

Freemium

Store and explore event data and logs with fast queries and dashboards.

Guides mentioning Umami

📖Tutorial

How to install Umami on a VPS

Collect privacy-focused website analytics on your own server

2026-07-30·3 min read

ABOUT US

Honest, independent, no fluff.

No paid placements. Just a clear look at what this does, what it costs, and what to know before you commit.

Read more→

FAQ

Questions, answered.

Is Umami free?＋

Umami is open source and can be self-hosted. Umami Cloud Hobby costs $0 and includes one website, up to 100k events per month and six months of retention.

How does Umami compare to Google Analytics?＋

Umami is simpler, privacy-focused and cookie-free. It does not have the depth of reporting, real-time analytics, or Google Ads integration of GA.

Is Umami GDPR compliant?＋

Yes, Umami does not use cookies or collect personal data, making it GDPR-compliant without requiring a cookie consent banner.